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About ME

Welcome to Melrosa Avenue - my little space on the web to host my portfolio and blog. I am a content marketing and social media strategist based in Vancouver, Canada. After graduating from the University of Southern California (#FightOn!) with a masters in Strategic Public Relations, I embarked on a career in social media and digital PR.

During the day, I manage social media campaigns for 30+ small businesses located throughout Canada. As for my side hustle, I write for publications and company blogs, including Intrepid Group, VIVA Lifestyle & Travel and AtFirstSight.

When I'm not working at my day job or for my side hustle, I'm volunteering for Women in Tech.


Social Media Campaign Manager - Yellow Pages                                                           Present

  • Define, build and manage social media campaigns for 25+ small to medium sized business clients

  • Develop original content for social media posts based on community sentiment

  • Manage community engagement and measure results through monthly reporting

Contributing Writer - Intrepid Group & Viva Lifestyle & Travel                                Present

  • Develop engaging and helpful articles related to travel for a millennial audience

Communications Co-Chair (Volunteer) - Women in Tech                                             Present

  • Oversee social media, event promotion and public relations

  • manage a team of junior volunteers

  • developed marketing plan, sponsorship deck, media database


Communications Intern - Sony Pictures Television                                                                           Jan 2016 - May 2016

Communications Assistant - Center on philanthropy and public policy                         February 2015 - January 2016

Public Relations Intern - McCluskey International                                                                       June 2015 - July 2015

Marketing Assistant - Mbucher Consulting                                                                          April 2013 - September 2014