Let's chat over coffee!
Welcome to Melrosa Avenue - my little space on the web to host my portfolio and blog. I am a content marketing and social media strategist based in Vancouver, Canada. After graduating from the University of Southern California (#FightOn!) with a masters in Strategic Public Relations, I embarked on a career in social media and digital PR.
During the day, I manage social media campaigns for 30+ small businesses located throughout Canada. As for my side hustle, I write for publications and company blogs, including Intrepid Group, VIVA Lifestyle & Travel and AtFirstSight.
When I'm not working at my day job or for my side hustle, I'm volunteering for Women in Tech.
Social Media Campaign Manager - Yellow Pages Present
Define, build and manage social media campaigns for 25+ small to medium sized business clients
Develop original content for social media posts based on community sentiment
Manage community engagement and measure results through monthly reporting
Contributing Writer - Intrepid Group & Viva Lifestyle & Travel Present
Develop engaging and helpful articles related to travel for a millennial audience
Communications Co-Chair (Volunteer) - Women in Tech Present
Oversee social media, event promotion and public relations
manage a team of junior volunteers
developed marketing plan, sponsorship deck, media database