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Let's chat over coffee!

About ME

Welcome to Melrosa Avenue - my little space on the web to host my portfolio and blog. I am a content marketing and social media strategist based in Vancouver, Canada. After graduating from the University of Southern California (#FightOn!) with a masters in Strategic Public Relations, I embarked on a career in social media and digital PR.

During the day, I manage social media campaigns for 25+ small businesses located throughout Canada. As for my side hustle, I write for publications and company blogs, including VIVA Lifestyle & Travel and AtFirstSight.

When I'm not working at my day job or for my side hustle, I'm volunteering for Women in Tech and Women in Leadership Foundation.

Resume

Social Media Campaign Manager - Yellow Pages                                                           Present

  • Define, build and manage social media campaigns for 25+ small to medium sized business clients

  • Develop original content for social media posts based on community sentiment

  • Manage community engagement and measure results through monthly reporting

Contributing Writer - Viva Lifestyle & Travel                                                              Present

  • Develop engaging and helpful articles related to luxury travel for a millennial audience

Communications Co-Chair (Volunteer) - Women in Tech                                             Present

  • Oversee social media, event promotion and public relations

  • manage a team of junior volunteers

  • developed marketing plan, sponsorship deck, media database

Past

Communications Intern - Sony Pictures Television                                                                           Jan 2016 - May 2016

Communications Assistant - Center on philanthropy and public policy                         February 2015 - January 2016

Public Relations Intern - McCluskey International                                                                       June 2015 - July 2015

Marketing Assistant - Mbucher Consulting                                                                          April 2013 - September 2014